Agile + Connected
VIA FX is a Global Foreign Exchange conduit. A hybrid Voice & Electronic FX Brokerage with complete independence, VIA FX provides competitive Pricing and Execution through access to deep liquidity & supported by cutting edge STP.
With experience working in & covering the Asia-Pacific, Europe & the Americas,VIA FX has a depth of Market Knowledge – be it locating Liquidity, daily contact with active Market Participants all the way through to the Life Cycle of a Currency Trade – that makes it the intelligent choice of intermediary.
WHERE WE ARE
Located in Los Angeles (PDT), VIA FX covers North America, EMEA, & the Asia-Pacific.
520 Broadway, Suite 200
Santa Monica, CA 90401
Looking to keep on top of changes in Market Structure, Regulations and continually monitor Market Sentiment, VIA FX has partnered with The Finance Hive to have consistent interaction and dialogue with Global Heads of Trading, Heads of FX Trading (G10, EM and Frontier Markets), Senior Portfolio Managers, CEOs and Managing Directors from long-only asset management companies, global macro, CTA’s, currency managers and hedge funds as well as for senior representatives from banks, market-makers, prime brokers, exchanges, platforms, and technology providers.
VIA FX engaged Spark Systems to build a robust, cutting edge technology platform providing Straight-Through Processing (STP) via Thomson Reuters’ TRTN network.
VIA FX partners with Cloud 9 digitizing voice conversations with a purpose-built communications platform for the trading floor.
The future of voice communications relies on easier-to-manage and more cost efficient, cloud-based solutions.
VIA FX supports Palmelia Inc to illustrate their own commitment to the wider community. Like other corporate partners, VIA FX pledges 5% of their annual profit to Palmelia.
Palmelia Inc is an international philanthropic foundation built on a commitment to enabling and empowering the community through partnership with exceptional groups and inspiring causes. We maintain the freedom and independence to allocate our funds where they are most needed and ensure that every dollar we raise goes directly to one of our designated causes.
Supporting young people through health and education
The health and wellbeing of our children is a core priority for Palmelia Inc. While we may not be able to prevent young people from facing the many health challenges that may come across their path, we can do everything in our power to support them through it. We enthusiastically stand behind organisations such as the UCLA Mattel Children’s Hospital who do so much for the children of California and beyond.
“Once you learn to read, you will be forever free.”
― Frederick Douglass
Breaking a cycle of disadvantage is only possible through fundamental change. Promoting literacy amongst young people enables those young people to pursue further education, reach their goals and transform their future. Reading to Kids is a grassroots not-for-profit who are driven by this notion.
Animal welfare both locally and internationally
Dogs of all walks and sizes lose their homes every day. Mutt Scouts is dedicated to helping them find health, training and eventually permanent homes. They understand the trauma so many of these beautiful animals go through and seek to ensure every rescue dog is given every chance to thrive once again. Mutt Scouts facilitates both fostering and adoption of their rescues.
Community outreach and the arts
The arts have an extraordinary ability to empower, unite and inspire. CRE Outreach is a not for profit organisation committed to connecting with and empowering the community through arts, performance and education. Their flagship program, Theatre by the Blind is the only theatre troupe in the USA composed entirely of blind players. The program is designed to build independence and self-sufficiency in individuals who are blind or vision-impaired.
How do we operate?
As a not-for-profit organization, Palmelia Inc raises funds through traditional fundraising methods, corporate partnerships, events, and grants.
As a not-for-profit organization, Palmelia Inc raises funds through traditional fundraising methods, corporate partnerships, events and grants.
- We work with our chosen charities and recipients to ensure that all pledges go directly to the source.
- Every dollar raised is split appropriately between the causes.
- Every dollar raised is donated in full – no administration fees or charges.
VIA FX observes and adheres to the standards, principles and practices outlined in the FX Global Code of Conduct.
VIA FX is a signatory to the FX Global Code of Conduct and can be found on the CLS Public Register.
The FX Global Code is a set of global principles of good practice in the foreign exchange market, developed to provide a common set of guidelines to promote the integrity and effective functioning of the wholesale foreign exchange market. It was developed by a partnership between central banks and Market Participants from 16 jurisdictions around the globe.
The purpose of the Global Code is to promote a robust, fair, liquid, open, and appropriately transparent market in which a diverse set of Market Participants, supported by resilient infrastructure, are able to confidently and effectively transact at competitive prices that reflect available market information and in a manner that conforms to acceptable standards of behaviour.
The Global Code does not impose legal or regulatory obligations on Market Participants, nor does it substitute for regulation, but rather it is intended to serve as a supplement to any and all local laws, rules and regulations by identifying global good practices and processes.